Adrian Rowbotham : Work

McLaren.com – The Race, March 2010

McLaren.com - The Race

At Pirata we designed developed the new McLaren website, working to a creative brief set by Work Club to create a uniquely McLaren experience for Formula 1 fans.

As Pirata’s Technical Director, I oversaw the development of the website by developers Kenneth Kufluk and Alex Gemmell. One of the key challenges was to create an infrastructure to deliver live telemetry from the team’s cars on the track to the web browsers of potentially thousands of concurrent viewers. The site also provides a live commentary from the drivers, pit-wall and mission control.

There’s too much to cover in this post, but if you’re interested in what goes on behind the scenes, Kenneth has written up a substantial amount of related technical notes on his blog, the first part of which is here.

http://mclaren.com/home

Filed in: Pirata, Web-Dev

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