Ade Rowbotham : Work

Dare pitched to become Sony’s UK digital agency. I played a central role in the creative team on the Bravia brief, for which we created a hypothetical website demo.

My main involvement within the Bravia presentation was with the product demo. We came up with the idea of showing the emotional response of the viewer instead of showing the screen itself. I used a makeshift studio to photograph two willing Dare models making various facial expressions. I then processed all of the images from RAW format in three separate batches, each with a different colour temperature – cold, normal and warm. Using morphing software we created three sets of expression transition animations from the image sets. This was all taken into Flash which I programmed to randomly combine the colour mixtures and sweep between them while the video sequences played.

The effect was that of pulsating changing colours on a screen lighting up the faces as they came to life in response. This can be seen in the central section of the video above.

This formed just one part of one half of the pitch. I have concentrated on it here as it was the part I was most heavily involved with. The efforts of the whole team resulted in us winning the pitch.