Ade Rowbotham : Work

As part of a larger online presence, Vodafone asked us to create a suite of ads to promote the start of the Formula 1 season and their new sponsorship of the Mclaren team. Along with designer Hayley Watchorn, I was involved primarily with the design and production of two rich media MPU formats based on the idea of the childhood dreams of 2007 team mates Fernando Alonso and Lewis Hamilton.

For the Lewis Hamilton ad, we created a child’s toy car from a cardboard box and various attachments, which were photographed and animated using stop-frame techniques. For the Alonso version, we modified a go-cart, took it to the park and, with the help of a daring young driver and a cunning camera harness, recorded some video.

View the ads:

Lewis Hamilton, MPU »

Fernando Alonso, MPU»